AjaxSEN Intelligence · Pest control · India
Run the whole pest control business from one place.
Enquiries, quotes, bookings, dispatch, technicians and service records in one system, built and run by SEN Intelligence. Your customers just message you on WhatsApp.
- First reply
- Under 60s
- Deployment
- 72 hours
- Languages
- All of them
- Lock-in
- None
Open now · founding clients
20% off everything, no setup fee, and 10% more on an annual contract.
We are taking on our first clients on Ajax. They get 20% off everything — every plan and every module — and pay nothing to be set up, held at that rate for as long as the plan runs. The deployment is included: your rate card, your services, your areas and your team loaded for you, at no charge.
- 20% off every plan and module
- No setup fee, on any plan
- 10% more when billed annually
- Held for as long as the plan runs
SEN Intelligence · the whole job
Six steps from first message to repeat customer.
All of it on your rate card, your services, your areas and your languages — loaded by us during deployment, not configured by you afterwards.
What SEN Intelligence does not do: advertising, SEO and lead generation. Ajax starts the moment somebody messages you.
See what each step costs →- 01
Capture the enquiryfrom Base
Booking-ready site, routed into one thread.
- 02
Qualifyfrom Base
The agent asks what your best salesperson asks.
- 03
Follow upfrom Base
Nobody goes cold. Reminders send themselves.
- 04
Book the jobfrom Base
Quoted from your rate card, into a real slot.
- 05
Run the jobfrom Pro
On the technician's phone. Report comes back signed.
- 06
Re-sell and renewfrom Base
Reviews collected, contracts renewed, customers sold again.
Inside Ajax Pro
Three screens, one source of truth.
The office, the field and the customer are all looking at the same job.
Owner DashboardFor you and your manager
Revenue, jobs and escalations, in one browser tab.
Assign, re-price, or take over a chat yourself. Escalations queue in one place.
Escalations
3 open · triage queue
- Kavya NairTermite inspection — asked for a firm pricehigh
- Rajesh GuptaCockroaches back a week after treatmentnormal
- Sunita JoshiRated the last visit 2 / 5high
- Booked this week
- 34
- Median first reply
- 0:04
- CSAT
- 4.6
Technician's AppFor your field staff
The day's jobs, in order, and nothing else.
Address, contact and what was quoted. The report files on your own checklist.
Today
3 jobs
- 09:00Kavya NairOn the way
Powai · Hiranandani
ArrivedAdd note - 13:00Rajesh GuptaNext
Andheri E · Marol
- 15:00Meera RaoNext
Chembur · Diamond Gdn
A technician only loads their own jobs.
What the customer seesNo app, no account
A link that works for one job, then goes dark.
Their slot, who is coming, and when. No app, no account, no password.
GreenShield Pest Control
Asha is on the way
Arriving 09:10 · Cockroach treatment
- Booked
- Confirmed
- On the way
- Complete
The link stops working once the job is marked done.
Escalations
3 open · triage queue
- Kavya NairTermite inspection — asked for a firm pricehigh
- Rajesh GuptaCockroaches back a week after treatmentnormal
- Sunita JoshiRated the last visit 2 / 5high
- Booked this week
- 34
- Median first reply
- 0:04
- CSAT
- 4.6
Published in full, before you call us.
Every plan covers hosting, AI processing, software updates and support. No hidden costs, no lock-in.
Contract
Rate
Founding client pricing · 20% off · no setup fee·Annual takes a further 10% off, held for the term.Full rate sheet
Ajax Base
Billed monthly
₹7,999/ month
Your number answers itself. The dashboard shows every reply.
₹4,999 one-time setup
- WhatsApp Automations
- Owner Dashboard
- Quotes priced from your rate card
- Bookings land in your calendar
Ajax Pro
Billed monthly
₹11,999/ month
The booking reaches the technician and comes back as a record.
₹4,999 one-time setup
- WhatsApp Automations
- Owner Dashboard
- Technician's App
- Quotes priced from your rate card
- Bookings land in your calendar
- Every conversation in one place
- Jobs land on the technician's phone
- Service reports come back from the field
- Your customer gets a live tracking link
Ajax Complete
Billed monthly
₹14,999/ month
Everything Ajax does, and the website the enquiry arrives through.
₹4,999 one-time setup
- WhatsApp Automations
- Owner Dashboard
- Technician's App
- Business Website
Every plan Replies in under 60 seconds, 24/7, in your customer's language. Maintenance, hosting and updates included.
Or take modules on their own
Each module works by itself. A plan costs less than the parts. Priced on monthly billing.
WhatsApp Automationsfrom Base
Booking, quoting, reminders, reviews — on your prices.
- Setup
- ₹1,999
- Monthly
- ₹4,999 /mo
Owner Dashboardfrom Base
Revenue, jobs, escalations, customers.
- Setup
- ₹1,999
- Monthly
- ₹5,999 /mo
Technician's Appfrom Pro
Assignment, schedules, service reports.
- Setup
- ₹1,999
- Monthly
- ₹4,999 /mo
Business Websitefrom Complete
Built, hosted, booking-ready.
- Setup
- ₹4,999
- Monthly
- ₹3,999 /mo
Prices in INR, exclusive of applicable taxes. Setup is one-time and covers complete deployment — we load your rate card, services, areas and team for you. Cancel any monthly plan with 30 days' notice. Full terms and every figure.
SEN Intelligence · the whole change
One system. Not one more salary.
From the first message to the renewal — six steps, and Ajax stands in every one of them, at once, all day.
- 01Capture the enquiry
- 02Qualify
- 03Follow up
- 04Book the job
- 05Run the job
- 06Re-sell and renew
- back to 01
The two in green are the steps a desk never reaches — the job in the field, and the customer nobody got round to selling a second time. One system takes the enquiry, prices it off your rate card, drops it into a real slot, sends it to the technician’s phone, files the report, and comes back for the renewal.
One coordinator on the phones
₹25,000
a month, and they go home at six
Stands in four of the six steps — Capture the enquiry, Qualify, Follow up, Book the job
Ajax Pro
₹11,999
a month, one bill, all day and all night
Stands in all six — including the field and the renewal
You keep ₹13,000 a month — and the steps a salary never covers are covered too.
Published rates, before any founding or annual discount. A full-time salary, before PF, ESI, the desk and the phone.
Every feature
The whole system, feature by feature.
135 features across 22 areas, published in full. 7 of those areas exist only in Ajax, because pest control does not run like anything else.
Built for pest control
Only in Ajax. The part a general-purpose tool asks you to work around.
Included from Base · except where tagged
Pest & Treatment Catalogue
Your pests, your treatments, and which of them need a look first.
- Pest categories
- Treatment types
- Service catalog
- Treatment packages
- Inspection-gated services
Property & Infestation Specification
What is wrong and how far it has gone, captured before quoting.
- Property type
- BHK/room count
- Affected areas
- Infestation severity
- Previous treatments
- Property photos
Pest Estimation
Pest and property size in — a price band out, off your rate card.
- Property-size pricing
- Pest-based pricing
- Treatment-based pricing
- Add-ons
- Automatic quote generation
Inspection Workflowfrom Pro · Technician's App
For the jobs nobody should price over a message — termites especially.
- Inspection requests
- On-site inspection
- Findings and severity
- Scope confirmed on site
- Inspection → quote
Chemicals & Treatment Recordsfrom Pro · Technician's App
What was applied, where, at what strength, by whom.
- Chemicals list
- Chemical used per job
- Dosage and dilution
- Applicator record
- Treated areas
- Treatment report
Treatment Guarantee
The re-treatment promise, tracked instead of remembered.
- Guarantee period
- Re-treatment requests
- Guarantee window tracking
- Warranty status
- Re-treatment history
Recurring Treatment & AMC
Annual contracts that raise their own visits and chase their own renewals.
- AMC contracts
- Treatment intervals
- Scheduled treatments
- Automatic service reminders
- Upcoming and overdue visits
- Contract history
Every system includes
The engine under the whole system — quote, book, dispatch, record.
Included from Base · except where tagged
CRM
Every enquiry tracked from first message to paying customer.
- Lead management
- Lead pipeline
- Customer profiles
- Contact management
- Lead → customer conversion
- Notes
- Customer history
Customer Database
One record per customer, with every site and every visit on it.
- Customer information
- Multiple locations/properties
- Service history
- Communication history
- Documents
- Photos
Scheduling & Calendar
Your real calendar, your real availability, no double bookings.
- Job scheduling
- Calendar
- Recurring jobs
- Rescheduling
- Availability management
- Conflict detection
- Automatic assignment
Workforce Management
Who is on today, what they are carrying, how they are doing.
- Employee profiles
- Field staff profiles
- Team management
- Availability
- Job assignment
- Workload tracking
- Attendance
- Performance tracking
Job Management
One job, the whole way through, with its own record at the end.
- Job creation
- Job status
- Job assignment
- Job history
- Job notes
- Attachments
- Job completion
Location Management
Your service areas and branches, and every address you cover.
- Service addresses
- Multiple branches
- Customer locations
- Location history
WhatsApp Automation
The messages that would otherwise be somebody's whole morning.
- Booking confirmations
- Appointment reminders
- Staff notifications
- Job updates
- Completion messages
- Quote notifications
- Payment reminders
- Customer follow-ups
Communication
Every thread with a customer in one place, whoever answered it.
- Internal notes
- Communication history
- Automated notifications
Quotes & Invoicing
Priced off your rate card, approved in the thread, billed the same day.
- Quote creation
- Quote approval
- Invoices
- Payment status
- Payment reminders
- Billing history
Reporting & Analytics
The numbers you currently work out by hand at the end of a month.
- Revenue
- Jobs completed
- Pending jobs
- Team performance
- Customer retention
- Lead conversion
- Operational KPIs
- Custom reports
Operational Dashboard
Today, on one screen, before anybody asks you where things stand.
- Today's jobs
- Upcoming jobs
- Pending jobs
- Overdue jobs
- Workforce status
- Revenue
- Alerts
- Business KPIs
Documents
Reports, receipts and photos filed against the job they belong to.
- File uploads
- Job documents
- Customer documents
- Service reports
- Receipts
- Photos
Notifications
Nothing goes overdue quietly — not a job, not an invoice.
- Staff notifications
- Customer notifications
- Job alerts
- Overdue alerts
- Payment alerts
Roles & Permissions
Each person sees their own work and nothing they have no business seeing.
- Admin
- Manager
- Field staff
- Office staff
- Role-based permissions
Mobile Workforce Appfrom Pro · Technician's App
The job as your supervisor would brief it, on the phone in their pocket.
- Assigned jobs
- Customer information
- Navigation
- Job updates
- Notes
- Photos
- Job completion
One more module is a service rather than software, so it is not listed above: Business Website (Built, hosted, booking-ready). It is priced with the rest.
The company
Ajax is built and run by SEN Intelligence.
SEN Intelligence builds one operating system per trade, and Ajax is the one for pest control in India. We deploy it on your own WhatsApp number, load your rate card, your services, your areas and your team, and then run it — hosting, updates and support are the bill, not an extra.
We are not an agency and we do not sell you customers. Everything we run starts after a customer has already decided to talk to you — and every figure we would charge for it is published on this page, before you call us.
- Based in
- Mumbai, India
- Customer data
- Held in India
- Deployment
- 72 hours, by us
- Systems live
- One per business
SEN Intelligence
Send us your rate card. We’ll send back a working system.
We reply within a working day, usually on WhatsApp.
- A 20-minute walkthrough, no commitment.
- A demo on your prices, not ours.
- A written quote before you commit.