What we owe you, and what you owe us.

Who these terms are between

These terms cover Ajax and anything else SEN Intelligence deploys or runs for your business. “We” and “us” are SEN Intelligence; “you” are the business named on the invoice.

They start on the day we take your first payment and run for as long as a plan of yours is live. There is nothing to sign separately — the quote we send you and these terms are the whole agreement, and where the two disagree the quote wins.

What we deliver

We deploy the plan you bought on your own WhatsApp number, and we load it with your rate card, your services, your service areas and your team. That work is ours, not yours: the setup fee covers it, and you do not configure the system afterwards.

We aim to have you live within 72 hours of receiving everything we need from you. Where we are waiting on something only you can give us — number verification, your price list, your staff details — that clock is paused.

Hosting, AI processing, software updates, monitoring and support are part of the monthly fee on every plan. We do not bill them separately and we do not bill for a fix to something we broke.

Fees, billing and taxes

Every price we publish is in Indian rupees and exclusive of applicable taxes, which are added at the prevailing rate. Setup is a one-time fee of ₹4,999 on every plan; the monthly fee is the plan and modules you chose.

Monthly billing is invoiced each month in advance. Annual billing is invoiced once for twelve months in advance, at 10% below the monthly rate, and the rate is fixed for that term.

Invoices are due on receipt. If an invoice goes 15 days past due we will tell you, and if it reaches 30 days past due we may suspend the system until it is paid. We will not delete anything while an account is only suspended.

We may change published prices, but not yours mid-term: a change reaches a monthly plan at the next renewal with 30 days' notice, and an annual plan only at the end of its term.

Ending it

A monthly plan can be cancelled at any time on 30 days' notice, and runs until that notice expires. There is no lock-in period and no exit fee.

An annual plan is committed for its term. You can cancel it from the end of that term with the same notice; we do not refund the unused part of a year paid in advance, which is the trade for the annual rate.

We can end an agreement on the same notice you can. If we do it for any reason other than non-payment or misuse, we refund the unused part of anything you have paid in advance.

On the way out you get an export of your data — customers, jobs, conversations and service records — in a machine-readable format, at no charge. Your number stays yours throughout; it was never ours.

The founding client rate

While the offer is open, a founding client pays 20% below every published figure, and no setup fee at all.

That rate is held for as long as the plan runs. It is not an introductory period and it does not step up at a renewal — if you stay, you keep it.

It attaches to the plan, not to the company: cancel, and a later plan is priced at whatever is published then. The 10% annual term applies on top of it, and the full sheet is published on the founding page.

The lifetime buyout

You can buy the system outright instead of running it on a plan. It is a one-time fee, and after it there is no monthly licence — you own the deployment.

A buyout is its own written agreement, because ownership changes who is responsible for what. The optional care plan, at ₹1,999 a month, is what keeps us running, updating and supporting it afterwards; without it the system is yours to host and maintain.

Every figure is published on the founding page beside the rest.

Your data, and your customers'

Your business data and your customers' data belong to you. We hold them to run the system for you and for nothing else — we do not sell them, we do not share them with anyone else, and we do not use one customer's data to build something for another.

What is stored, for how long, and who inside your business can see it is set out in full on the privacy page. Data is held in India.

We keep the software, the designs and everything we build to run it. You are buying the use of it for as long as you pay for it, not the code — unless you take the lifetime buyout, which is its own written agreement and comes with its own terms.

What you are responsible for

The accuracy of what we load. Your rate card, your service list and your areas are quoted to real customers by the system, so a price that is wrong in what you send us is a price that is wrong in a quote.

Messaging your customers lawfully. You need a proper basis to message the people you ask us to message, and you must honour opt-outs — the system stops marketing messages on the first STOP, and you must not route around that.

Your staff's accounts. Sign-ins are per person; what somebody does with an account you gave them is on your side of the line.

Meta's own rules. WhatsApp Business is Meta's platform and its policies apply to your number whatever we do. If Meta restricts or blocks a number for something sent through it, we will help you sort it out, but we cannot overrule them.

What we promise, and what we do not

We will run the system with reasonable skill and care, keep it up, and answer you. Where something we run goes down, fixing it is our problem and our cost.

We do not promise uninterrupted service. The system depends on WhatsApp, on AI providers and on hosting we do not own, and an outage at any of them is an outage for you. We do not credit for third-party outages, though we will always tell you what happened.

We do not promise business outcomes. Nothing we publish is a guarantee of enquiries, bookings, revenue or a conversion rate, and nobody at this company is authorised to give you one.

The system drafts replies and quotes automatically. It is built to refuse rather than guess, and to escalate anything it is unsure of to a human — but it is software, it will occasionally get something wrong, and the owner's dashboard exists so you can see and correct it. Check anything that matters before it becomes a commitment.

If something goes wrong

If we are liable to you for something, our liability is limited to the fees you paid us in the twelve months before it happened. We are not liable for lost profit, lost business or indirect losses.

Nothing here limits liability that cannot be limited by law — fraud, and anything else Indian law puts out of reach of a contract.

We would rather fix it than argue about it. Tell us, and give us a fair chance to put it right before anyone involves anybody else.

Changes to these terms

We may update these terms. A change that materially affects you reaches you by WhatsApp or email at least 30 days before it takes effect, and if you do not want it you can cancel before then on the notice above rather than be held to it.

The version on this page is the one in force. We do not change it silently and backdate it.

Law and jurisdiction

These terms are governed by the law of India, and the courts at Mumbai have jurisdiction.

Getting in touch

Message us on WhatsApp and a person answers — for a question about these terms, a change to your plan, or a copy of your data. SEN Intelligence, senintelligence.in.